Experience Design

Your local transit agency has tasked you with finding new ways to enhance the daily experience of its riders.

Through the use of design research methods, you’ll create a concept—whether it’s a service, product, space, or experience—that makes commuting more enjoyable, efficient, and user-friendly.

This project aims to design a user-centered solution that improves public transportation by addressing key needs such as accessibility, safety, and efficiency—enhancing the overall commuting experience.

System optimization (infrastructure and scheduling), awareness initiatives (health, safety, and etiquette), and service or experience enhancements.